Developed an interactive advent window experience, allowing shoppers and passersby to engage via a smartphone app. By holding the device in front of the store window, certain white objects come to life, revealing daily surprises such as coupons, recipe tips for Christmas meals, or stocking filler ideas. Each day, a new glowing object is revealed, offering a fresh surprise and creating an engaging, magical experience that brought the festive window to life.
Route 2
In this route, shoppers and passersby can download the app onto their smartphone, hold it in front of the store window, and collect falling snowflakes. For each snowflake collected, Tesco donates 10p to charity, with the total contribution visualised as a growing virtual snowman. As an additional incentive, Tesco Clubcard holders receive a coupon for participating, combining fun, engagement, and a charitable element in an interactive festive experience.
