Pimm’s experiential activation at Latitude Festival brought a playful, social brand presence to life through interactive experiences and bold, festival-ready design. I loved working across concept development and design to translate the spirit of Pimm’s into engaging moments that encouraged trial and participation.
Pimm’s VIP Yurt Retreat
A playful twist on quintessential British hospitality, this VIP yurt offered festival-goers a calm, characterful escape from the buzz of Latitude. Blending relaxed wicker lounging, botanical touches and perfectly served Pimm’s, the space reimagined the classic summer garden party in an unexpected festival setting—warm, welcoming and delightfully eccentric.
A playful twist on quintessential British hospitality, this VIP yurt offered festival-goers a calm, characterful escape from the buzz of Latitude. Blending relaxed wicker lounging, botanical touches and perfectly served Pimm’s, the space reimagined the classic summer garden party in an unexpected festival setting—warm, welcoming and delightfully eccentric.
The Pimm’s Garden Party
Part of Latitude Festival, this tongue-in-cheek Pimm’s summer garden blended classic British games with a laid-back garden-party vibe. Ambassadors in playful, dressed-down tux outfits led the fun across the space, creating a light-hearted, social pause within the festival — unmistakably Pimm’s.
Part of Latitude Festival, this tongue-in-cheek Pimm’s summer garden blended classic British games with a laid-back garden-party vibe. Ambassadors in playful, dressed-down tux outfits led the fun across the space, creating a light-hearted, social pause within the festival — unmistakably Pimm’s.
Pimm’s on the Water
A tongue-in-cheek nod to British summer, this Pimm’s activation gave VIP festival-goers the chance to slip away from the crowds and relax in a floating yurt on the lake at Latitude Festival. Part calm escape, part playful surprise, it mixed classic British charm with an unexpected waterside setting — a properly Pimm’s way to slow things down and soak it all in.
A tongue-in-cheek nod to British summer, this Pimm’s activation gave VIP festival-goers the chance to slip away from the crowds and relax in a floating yurt on the lake at Latitude Festival. Part calm escape, part playful surprise, it mixed classic British charm with an unexpected waterside setting — a properly Pimm’s way to slow things down and soak it all in.
