Challenge
Beer sampling is often forgettable — a quick pour with little emotional value. Pravha needed to drive trial in a way that felt premium, meaningful, and rooted in its Prague heritage, while creating reasons for people to engage, remember, and share.
Beer sampling is often forgettable — a quick pour with little emotional value. Pravha needed to drive trial in a way that felt premium, meaningful, and rooted in its Prague heritage, while creating reasons for people to engage, remember, and share.
Idea
Inspired by Prague’s tradition of craftsmanship and maker’s marks, Pravha transformed beer sampling into an act of personal authorship. Instead of simply ordering a beer, guests were invited to leave their own mark on Pravha.
Inspired by Prague’s tradition of craftsmanship and maker’s marks, Pravha transformed beer sampling into an act of personal authorship. Instead of simply ordering a beer, guests were invited to leave their own mark on Pravha.
Execution
At the Pravha Monogram Bar, guests created a personalised serve by selecting two or three personal initials and a Prague-inspired symbol drawn from the city’s historic stamps and craft marks. This choice triggered a short, choreographed pour ritual, elevating the serve from transaction to ceremony.
At the Pravha Monogram Bar, guests created a personalised serve by selecting two or three personal initials and a Prague-inspired symbol drawn from the city’s historic stamps and craft marks. This choice triggered a short, choreographed pour ritual, elevating the serve from transaction to ceremony.
Each beer was presented as a personal artefact, finished with a custom Pravha monogram sleeve or, for premium moments, served in a laser-etched reusable glass permanently marked with the guest’s monogram. The experience concluded with a designed social moment, as guests captured their personalised Pravha against a Prague-inspired backdrop. A branded overlay transformed each image into shareable content, stamped “Marked in Prague.”
Result
What began as a simple sampling interaction became a ceremonial exchange, a take-home memory, and a shareable brand mark — extending Pravha’s heritage from the bar into social culture.
What began as a simple sampling interaction became a ceremonial exchange, a take-home memory, and a shareable brand mark — extending Pravha’s heritage from the bar into social culture.
