A series of integrated concept ideas spanning on-trade, off-trade and experiential touchpoints. From shelf-talkers, GWPs and in-store displays to outdoor experiences and sampling moments, each concept explored how a cohesive visual language could elevate visibility, trial and brand experience across the full shopper journey.
Transparent Dome Experience
A premium, immersive brand experience designed to bring Rekorderlig’s fresh fruit flavours to life. The transparent dome invites discovery and interaction, blending nature, light and product in a striking, social environment that elevates sampling and showcases the brand’s vibrant, refreshingly Swedish personality.
ON TRADE
Scan-to-Win Table Talker
A playful, high-impact pub table talker designed to stop guests mid-sip. Bold, fun die-cut shapes bring Rekorder-Land to life on table, paired with a simple scan-to-win mechanic. Punters scan the QR code, share a selfie cheersing Rekorderlig with a friend using #RekorderLand to enter —turning social moments into shareable brand experiences.
Garden Experience Kits
A modular, garden-inspired Rekorderlig experience designed for pubs with outdoor spaces. From the hero tasting bar to flavour discovery moments, each kit brought the brand’s fresh, fruity personality to life—creating a premium, sociable and highly engaging experience that drove trial and standout visibility in pub gardens.
OFF TRADE
Guided In-Store Sampling Experience
A premium in-store sampling concept designed to educate, inspire and convert. A Rekorderlig brand ambassador guided shoppers through the flavour range, showcasing perfect garnish pairings with fresh ingredients before directing them seamlessly to purchase—transforming tasting into an engaging, confidence-building brand moment.
Summer Seasonal Feature Display
A premium in-store display designed to hero Rekorderlig’s refreshing flavours at the point of purchase. Natural fruit cues and perfectly paired garnishes guide shoppers towards the ideal serve, creating a fresh, seasonal moment that feels immersive, aspirational and unmistakably summer-ready.
Perfect Serve GWP & Barker
A premium in-store shelf activation built around a standout GWP: a branded spherical ice-cube tray designed to elevate the perfect serve. Encouraging shoppers to freeze fruit and garnishes into the ice, the giveaway brings Rekorderlig’s flavours to life—turning each drink into a beautiful, flavour-forward talking piece that adds value, sparks conversation and inspires at-home ritual.
