Developed an experiential campaign for Blue Moon in Kings Cross, inspired by Belgian-style wheat beers. A special brew with orange peel gave the beer a sweeter, citrus-forward flavour, while the activation incorporated fresh oranges and orange trees to create an immersive, sensory experience. The campaign engaged consumers directly, encouraged trial, and brought the brand’s unique heritage to life in a playful and memorable way.
B2B Gold Standard DM
