As the Official Wine of Wimbledon, Blossom Hill set out to make one of the world’s most exclusive sporting events feel effortlessly accessible. Our challenge was to bridge premium tennis heritage with the light-hearted, sociable spirit of Blossom Hill Rosé.
We reframed Wimbledon as a fun day out for women — a chance to let their hair down, enjoy time with friends, and discover the perfect serve of rosé. Experiential activations brought the brand to life in the Wimbledon queues, while a dedicated microsite hosted event photography, showcased the ideal rosé serve, and gave consumers the chance to win tickets.
The result was a 17.5% uplift in sales, propelling Blossom Hill Rosé to the UK’s No.1 rosé wine.
Microsite
A playful, interactive microsite extended the Wimbledon experience beyond the grounds. Visitors could browse professionally shot event photography, explore exclusive footage of the Blossom Hill Cheeries — a trio of branded dancers created to cheer on players and amplify brand presence — uncover Wimbledon fun facts, and discover how to make the perfect Blossom Hill Tall Rosé, a refreshing summer serve mixed with soda or lemonade and served over ice.
Designed to feel intuitive and joyful, the experience used clickable visual navigation where imagery acted as entry points to content — from tapping the Cheeries’ flag to unlock performance footage to selecting the drink to reveal the Tall Rosé serve. Smooth micro-interactions, animated transitions and responsive motion design brought the site to life, encouraging exploration and sharing.
6-Sheet and In-store
Bold 6-sheet OOH placements and in-store collateral extended the campaign beyond the grounds, using playful tennis cues and refreshing rosé visuals to drive fame, familiarity and desire at scale.
Bold 6-sheet OOH placements and in-store collateral extended the campaign beyond the grounds, using playful tennis cues and refreshing rosé visuals to drive fame, familiarity and desire at scale.
Activities in queue for Wimbledon
Playful activations in the Wimbledon queue kept fans entertained, with branded table tennis, swingball and posts featuring Wimbledon fun facts, built for social sharing.
Playful activations in the Wimbledon queue kept fans entertained, with branded table tennis, swingball and posts featuring Wimbledon fun facts, built for social sharing.
