The brief was to engage Co-op shoppers with an experiential display that brought the delicious Ben & Jerry’s Sunny Honey Home flavours to life, creating a fun and inviting in-store moment that encouraged discovery and trial.
Concept 1 - Get the Bees to Their Sunny Honey Home
Get the Bees to Their Sunny Honey Home is a playful, social-first in-store game that invites shoppers to take aim and have fun together. Participants throw bee-shaped bean bags into a giant honeycomb installation, aiming for the starred hexagons that represent the bees’ home.
Landing three bees in the correct hexagons completes the challenge. Once successful, shoppers scan a QR code displayed on the installation to unlock their reward. They are encouraged to capture and share a photo of their win, with the QR code delivering a digital voucher valid that day only, redeemable at checkout.
The experience blends light skill, friendly competition and social sharing, creating a joyful moment in-store while reinforcing Sunny Honey Home as a playful, feel-good summer treat.
Concept 2 - Giant Beehive Kerplunk Game
A large-scale, Kerplunk-style game sits at the front of the store in the form of a playful giant beehive. Shoppers are invited to take part by carefully pulling out two sticks, each topped with a friendly bee. Hidden inside the hive are pots balanced between the sticks.
If a pot drops out of the bottom of the hive, the player wins a full-sized tub of Ben & Jerry’s Sunny Honey Home ice cream, which can be collected from a member of staff at checkout.
The game creates a moment of suspense, excitement and reward, turning the store entrance into a buzz-worthy summer experience that encourages participation, delight and brand discovery.
Pull a Bee. Share the Buzz. Win Big 🐝🍯
Take part in the Pull a Bee game for your chance to win a full tub of Ben & Jerry’s Sunny Honey Home — and even if you don’t win instantly, the rewards keep coming.
Simply share your Pull a Bee moment on social, tag @coopuk and @benandjerrys, and show your post at checkout to enjoy a guaranteed treat:
£1–£2 off Ben & Jerry’s, OR A free topping or mini scoop (where available)
Plus, every tagged post is automatically entered into our weekly “Queen Bee” draw, where one lucky winner will receive:
A Sunny Honey Home multipack OR £25 Co-op voucher
Our Queen Bee will be crowned weekly and reshared on Co-op’s social channels — so pull, post, and you could be the one creating the buzz.
Concept 3 - Sunny Honey Home Photo Booth
A Sunny Honey Home photo booth sits at the entrance of selected Co-op stores, inviting shoppers to step into a playful, honey-themed world and capture a joyful summer moment together. Designed to be bright, tactile and instantly shareable, the booth encourages families to pause, play and pose as part of their shop.
Shoppers receive a Sunny Honey Home reward by showing their shared photo at checkout.The experience creates a moment of delight in-store, drives social sharing beyond the store, and reinforces Sunny Honey Home as a feel-good summer treat rooted in togetherness and joy.
Shoppers receive a Sunny Honey Home reward by showing their shared photo at checkout.The experience creates a moment of delight in-store, drives social sharing beyond the store, and reinforces Sunny Honey Home as a feel-good summer treat rooted in togetherness and joy.
Social-First Incentive - “Share the Sunshine” Reward
Post your photo → unlock an instant reward + collective impact
How it works:
Visitors sit on the lemon swing photo booth and take a photo.
They post it to Instagram or TikTok using a branded hashtag (e.g. #SunnyHoneyHome).
Showing the post unlocks:
A free mini scoop / money-off voucher, and
A donation trigger (e.g. Ben & Jerry’s donates to refugee support / community housing initiatives—aligning with Sunny Honey Home’s theme of welcome and belonging).
Initial Scamps for Concepts
