Developed a fun in-store game for Co-op shoppers with children, encouraging families to navigate the store while discovering a variety of summer products. Four creative routes were explored, each shown below with explanations, mood boards, shopper journeys, and annotated scamps, illustrating the playful and engaging approach taken to make the shopping experience interactive and memorable.
ROUTE 1
ROUTE 2
ROUTE 3
ROUTE 4
OVERVIEW OF ALL ROUTES
