Developed an in-store campaign for Felix Twists built around the strapline “Double the fun with a playful twist.” A suite of standout touchpoints brought the brand’s mischievous personality to life at shelf, creating a playful, high-impact shopping experience that invited interaction and encouraged trial.
FDSU
A bold, eye-catching hero unit designed to stop shoppers in their tracks, showcasing the twisted product form and amplifying brand playfulness from a distance.
A bold, eye-catching hero unit designed to stop shoppers in their tracks, showcasing the twisted product form and amplifying brand playfulness from a distance.
Clip Strips
Lightweight, flexible additions that extended visibility beyond the main fixture, delivering impulse moments and reinforcing the ‘twist’ message in unexpected places.
Lightweight, flexible additions that extended visibility beyond the main fixture, delivering impulse moments and reinforcing the ‘twist’ message in unexpected places.
Product Frame
A confident shelf takeover that framed the packs, elevated standout, and made
the range easy to spot and fun to explore.
A confident shelf takeover that framed the packs, elevated standout, and made
the range easy to spot and fun to explore.
Together, the system worked cohesively to drive engagement, increase dwell time, and translate Felix Twists’ playful energy directly into the in-store environment.
