I led the Baileys Tiramisu launch from concept through to final shoot, with the goal of extending the Baileys treating window through Autumn and Winter—and with potential for year-round activation. The aim was to create a “lick-the-screen” delicious visual, positioning Baileys as the go-to companion for indulgent, cozy moments.
The images below trace the creative journey—from initial route options and colour explorations to the final photography—showing the full process I developed and brought to life.
