For the launch of Baileys’ new Sakura & White Peach flavour in the Japanese market, I led the project from concept through to final shoot. The goal was to convey the delicate flavours and a sense of sociability in a relaxed, inviting environment.
To bring the campaign to life digitally, we incorporated falling petals to create subtle motion, adding a dynamic, immersive touch to the visuals.
Below shows the visual in all format variations.
Initial scamp for Bailey’s Sakura, built around a flexible composition. The core challenge was ensuring the concept worked equally well in both landscape and portrait formats.
Preproduction Brief
