For the launch of Baileys’ new Sakura & White Peach flavour in the Japanese market, I led the project from concept through to final shoot. The goal was to convey the delicate flavours and a sense of sociability in a relaxed, inviting environment.
To bring the campaign to life digitally, we incorporated falling petals to create subtle motion, adding a dynamic, immersive touch to the visuals.
Below shows the visual in all format variations.
Below are the three routes presented, each exploring different ways of serving the drink alongside dessert pairings to highlight flavour cues in a range of social settings. The brief required the scenes to be outdoors—neither fully public nor private—capturing moments that felt both special and everyday. A key element throughout was the inclusion of cherry blossoms, bringing a delicate, signature touch to the visuals.
Preproduction Brief
