I led the Baileys S’mores launch from concept through to final shoot, with the goal of extending the Baileys treating window through Autumn and Winter in the US—with potential for year-round activation. The aim was to create a “lick-the-screen” delicious visual, positioning Baileys as the perfect partner for indulgent, cozy moments.
The images below trace the creative journey—from initial route options and chosen route development to the final photography—showing the process I shaped and executed from start to finish.
