The Baileys S’mores launch was led from concept through to final shoot, with the creative idea developed behind the scenes and brought to life through pre-production and photography. Designed to extend Baileys’ treating window into Autumn and Winter in the US—with potential for year-round use—the campaign focused on creating a mouth-watering, “lick-the-screen” visual that celebrated indulgent, cozy moments.
The visuals below chart the journey from initial routes to final photography.
Initial Scamp
Initial scamp for Bailey’s Tiramisu, built around a flexible composition. The core challenge was ensuring the concept worked equally well in both landscape and portrait formats.
