Grant’s ‘After Hours Club’ website taps into the lifestyle interests of whisky enthusiasts—such as gardening and classical music—to deepen brand loyalty. The platform offers users the chance to win exclusive access to a private concert featuring acclaimed pianist Murray McLachlan. Additionally, the site features a ‘Garden Terrace’ section, where visitors can explore expert gardening tips from TV presenter Chris Beardshaw and enter to win tickets to BBC Gardeners’ World Live.
