Blossom Hill, the Official Wine of Wimbledon, wanted to align the exclusive tennis event with the approachable, fun personality of Blossom Hill Rosé. We positioned it as “a fun day out for women to let their hair down with the girls”, creating experiential activities for attendees waiting in the Wimbledon queue.
A microsite complemented the activation, allowing visitors to view event photos, enter competitions for tickets, and learn how to serve the perfect glass of Rosé. The campaign was a commercial success, driving a 17.5% increase in sales and propelling Blossom Hill Rosé to the UK’s No.1.
Microsite
6-Sheet and In-store
Activities in queue for Wimbledon
