The brief was to create a toolkit of elements for the Baileys Almande range, Baileys’ vegan almond-based drink. The toolkit needed to provide versatile assets that could be used across multiple touchpoints — digital, retail, social and print — ensuring consistent brand expression while highlighting the product’s unique, indulgent, and plant-based qualities.

DIGITAL BANNERS

DIGITAL BANNERS

KEY VISUAL

FSDU (GENERIC CUTTER)

TRADE AD

SHELF BARKER

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