A fun, interactive in-store game was developed for Co-op shoppers with children, designed to encourage families to explore the store while discovering a range of summer products. Four creative routes were explored, each offering a different way to engage shoppers through play. Shown below, each route is brought to life with mood boards, shopper journeys, and annotated scamps, demonstrating how the experience turns everyday shopping into a memorable summer adventure.
ROUTE 1
ROUTE 2
ROUTE 3
ROUTE 4
OVERVIEW OF ALL ROUTES
