Take a Little Luxury Along for the Ride
This onboard retail concept transforms cruise ship shopping into a memorable part of the holiday experience. Designed to capture passengers in a relaxed, indulgent mindset, the window and in-store displays use themes of journey, freedom and escape to encourage spontaneous, feel-good purchases.
Nautical die-cut waves and clouds frame a vintage world map backdrop, reinforcing the sense of travel and discovery, while a curated mix of fragrance, premium spirits and accessories positions the store as a destination for everyday luxury. The emotive CTA replaces transactional messaging, reframing onboard spending as a holiday perk rather than a practical decision.
Together, the displays draw guests in from the promenade, increase dwell time in store, and elevate onboard retail into an aspirational, experience-led moment within the cruise journey.
CONCEPT EXPLORATION
ROUTE 1
ROUTE 1
ROUTE 2
ROUTE 3 (chosen route)
