As brand guardian for OLAY, I developed in-store activations that brought playfulness and engagement to the shopping experience. The displays and visuals reinforced brand consistency while creating fun, memorable moments that connected with consumers.
Premium Hanging POS
A sculptural hanging banner designed to elevate Olay’s Total Effects range at shelf. The twisting gold ribbon creates movement and theatre in-aisle, drawing the eye to the “7 in One” benefit while delivering a premium, high-impact presence without disrupting the shopping journey.
