Blue Moon – “Share Your Orange Side”
This social-first experiential activation brought Blue Moon’s citrus-forward Belgian wheat beer to life in King’s Cross through an immersive orange-themed installation. Natural materials, fresh oranges and living trees created a premium, sensory environment that invited discovery and trial.
A bold, Instagram-style photo frame with the hashtag #ShareYourOrangeSide acted as the hero interaction, encouraging visitors to capture and share their moment with a Blue Moon. By turning consumers into content creators, the campaign extended far beyond the physical space, blending live experience with organic social reach.
The result was a playful, memorable activation that celebrated Blue Moon’s heritage, drove sampling, and amplified the brand through shareable, culturally relevant content.
Blue Moon | Perfect Serve DM
This B2B direct mail piece extends the campaign into the trade, translating brand theatre into practical education. An embedded video showcases Blue Moon’s perfect serve ritual—from the correct glassware to the iconic orange garnish—helping outlets deliver a consistently premium experience.
The message is reinforced with a clear incentive: Watch and WIN – prizes every month at bluemoonserv.com, driving engagement while encouraging staff training. By combining craft storytelling with a rewarding call to action, the DM ensures every serve brings the best possible Blue Moon experience to life.
