I led the Baileys Tiramisu launch from initial concept through to final shoot, with the ambition of extending Baileys’ treating window into Autumn and Winter—while allowing for potential year-round activation. The creative goal was to deliver a truly “lick-the-screen” visual, positioning Baileys as the ultimate companion for indulgent, cozy moments.
Initial scamp for Bailey’s Tiramisu, built around a flexible composition. The core challenge was ensuring the concept worked equally well in both landscape and portrait formats.
