Developed a 360° campaign for Old Mout Cider with the theme “Help hatch a kiwi today”. Every can purchased contributed 10p towards kiwi conservation, combining engaging visuals, in-store activations, and digital content to raise awareness, encourage purchase, and connect consumers with the brand’s sustainability mission.
Old Mout Cider – Can-Crushing for Conservation
A bold, purpose-led recycling activation placed outside a supermarket to turn empty cans into real impact. Shoppers crush their Old Mout cans on-site, triggering a 10p donation to Kiwis for Kiwi, helping protect habitats for New Zealand’s iconic kiwi birds.
With a built-in crusher, transparent collection chamber, and clear progress markers, the stand makes sustainability visible, social, and rewarding — transforming a small action into a collective win for people, planet, and brand.
Old Mout Cider – GWP Limited Edition Glass
A premium gift-with-purchase concept that elevates shelf presence through playful illustration, refined typography, and conservation storytelling—turning a free glass into a distinctive brand moment.
A premium gift-with-purchase concept that elevates shelf presence through playful illustration, refined typography, and conservation storytelling—turning a free glass into a distinctive brand moment.
Premium Multipack Concept
An elevated pack format bringing cans and the branded glass together in one cohesive, giftable unit—designed to feel indulgent, celebratory, and worthy of a premium occasion.
An elevated pack format bringing cans and the branded glass together in one cohesive, giftable unit—designed to feel indulgent, celebratory, and worthy of a premium occasion.
In-Store Activation
A sustainability-led in-store POS using pallet wraps, aisle fins, header cards and neck collars to drive standout at shelf, support kiwi conservation, and incentivise purchase through a premium GWP mechanic.
A sustainability-led in-store POS using pallet wraps, aisle fins, header cards and neck collars to drive standout at shelf, support kiwi conservation, and incentivise purchase through a premium GWP mechanic.
